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Barbara Gaca-Tworek

Barbara Gaca-Tworek

Technical SEO Lead
Philip Morris International

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About this Speaker

Barbara is currently working as a Technical SEO Lead at PMI where she's delivering solutions on a global scale, mainly focused on technical optimization, JS SEO and performance. Previously as a Senior SEO Specialist at the biggest Polish e-commerce, Allegro, for 5 years she was responsible for over 50 000 000 organic visits per month and over 100 000 000 of backlinks. Barbara is an enthusiast of scalable solutions & true data geek with passion for creative teaching, currently fascinated with JS SEO and incorporating NLP and Machine Learning into our everyday SEO life.

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