Shyam Dattani is the Regional VP for Searchmetrics in the UK. Having been in Search for over 10 years he has now been on the ‘Agency side’, ‘Client side’ and ‘Vendor side’ of Search giving him a unique perspective. With a background in Economics and Data Modelling, Shyam likes to get closer to the data and see how to place search at the heart of a bigger digital strategy.
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