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Beyond the Report: How to create strategy based on search data

A talk by Shyam Dattani
VP Sales & Services UK, Searchmetrics GmbH

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About this talk

As marketers, we get all get sucked into looking at reports… but, are we actually reading into the data and creating that ever-coveted "data-driven strategy"? Search data can help us truly understand consumers, and thus place their needs at the heart of wider business decisions. In this session, we'll look at how simple and readily available search data can help both marketers and businesses. Join this session to stop reading and start doing!

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