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Exploring Google’s NLP API

A talk by Jonny Young
SEO Specialist, MVF

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About this talk

A small study into how the choice of language and sentence structures in our content might affect Google’s understanding of a topic, using insights from Google’s Natural Language API.

The talk will discuss what insights can be gained from Google’s Natural Language API, what changes to language choices and sentence structures, if any, affect the data returned from the API, and what changes affect ranking. We’ll run through how we might use the API to identify how well our content can be understood and suggest specific principles we may be able to apply to improve that understanding.

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